Strategy

strategy II.D. Competitor Analysis II.D.1. Firms Competitors/ grocery store Share US/ globular Toy Industry The oerall US toy assiduity is really fragmented. The US leading are Mattel, Hasbro and bound, respectively. Toy makers have historically tar overreached American children, who on average, acquire about $400 worthy of toys annually. The average for children right(prenominal) the US is $34. (Hoovers, Toy pains overview) In July 2003, Mattel entered the market as a direct competitor to leapfrog. So far, Hasbro has decided not to enter this market. The global toy industry is approximately $60B, excluding characterization games. (Hoovers Online; Toys & Games Industry Overview). ELP Category one of the few that is growingLeapFrog pioneered this market Although the overall toy industry is growing at only 1-2% per year, there are segments at bottom the industry that have higher growth. The electronic reading support (ELA) kin is one of them. LeapF rog essentially created this category; LeapFrog toally reign two product categories it had essentially created, preschool electronic learning assist (ELA), in which it held a 77% market share, and non-preschool ELA (for ages sise to nine), with a 68% market share. (HBR Case, p. 8; year 2002) 10K disceptation section, p. 11-12 (10K, p.

36) We remember that we are germ to compete, and will increasingly compete in the future, with makers of popular game platforms and smart mobile devices such(prenominal) as in the flesh(predicate) digital assistants. These companies are well determine to compete in effect in our primary markets. Additionally, we are beginning to cross ove! r into their markets with products such as our Leapster platform and iQuest handheld device. Many of our direct, substantiative and potential competitors have significantly long-acting operating histories, greater brand recognition and substantially greater financial, technical and selling resources than we do. ELP Market [As a result of this phenomenon in our society] the toy...If you demand to get a full essay, order it on our website: BestEssayCheap.com

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