Challenge of Intercultural Communication Essay Example | Topics and Well Written Essays - 2500 words

Challenge of Intercultural Communication - Essay Example Intercultural perspective helps to deepen our knowledge and broaden horizons. During my studies I was involved in the common project with my Iranian friend, we provided each other with useful insights about our countries. Comparative analysis made our essays better and, as a result, we both got excellent marks. Even though now I understand how beneficial intercultural experiences might be, earlier I had some prejudice regarding meeting representatives of other cultures. I was especially suspicious about meeting Iranian men, whom I imagined as very closed-minded and even dangerous people. Probably, such prejudice was formed in my mind by popular mass media, talking a lot about Muslim terrorists and difficulties in negotiations with Iran. When I first met Ahmad, first representative of his race, ethnicity, nationality and religion, I was confused and hesitated to start conversation. However, our common task made me do so, and when we started talking, I realized that I met very interesting open-minded person with broad and yet deep knowledge in different spheres of social sciences. Ice was broken, we made a great common project and even became friends afterwards. Later on, I told him about my initial prejudice and we laughed together on it. This intercultural encounter has taught me to be mor e open to representatives of other cultures. I made more international friends which made my life more exciting. I believe that it is important to be able to overcome all stereotypes and prejudices as this is essential basis for our own well-being, the way to enrich our life and make it more interesting. Most importantly, this is the only possible way to peaceful coexistence in our world, which is so diverse and intercultural, though globalized and highly interconnected. Advertisement campaigns usually appeal to societal values, which are important for consumers. Companies try to understand the identity of the person who would buy the