Human communication Essay Example | Topics and Well Written Essays - 1000 words

Human communication - Essay Example Alternatively, from a retailing perspective the need for businesses to be creative in order to adapt to the multi-channel marketplace has become well-recognized (Levy & Weitz, 2008). Indeed, leading industry body for global e-retailing IMRG estimates that currently a quarter of all UK shopping is undertaken online via the internet or other mobile devices within a market estimated at approximately  £80 billion according (www.imrg.org). Signals of this prolific growth have been evident since 2003, which has resulted in a constant drive by retailers to introduce new delivery mechanisms to broaden customer reach (Diamond & Pinter, 2004). As such, this has seen a shifting approach in multi-channel retail strategy from bricks and mortar to multi-level formats including home shopping and mobile commerce (Levy & Weitz, 2008). It is submitted in this paper that the change in consumer behaviour, growth of media outlets and de-regulation of the media industry has created a seismic shift in co rporate strategy, which is underpinned by the media ecology theory. Leading sociologist George Caspar Homans is usually hailed as the central consolidator of social exchange theory works in his piece â€Å"Social Behaviour as Exchange† (1958). In general terms, the social exchange theory posits that social change and stability is a process of negotiated exchanges between parties (Homans, 1958). Moreover, the social exchange theory posits that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives (Gouldner, 1960). Homan gives the example of when a person perceives the cost of a relationship as outweighing the perceived benefits, the theory predicts that the person will depart from the relationship (Homans, 1958). Katherine Miller (2005) is a key opponent of the social exchange theory and argues that it reduces human interaction to purely rational process that arises from

Abstract Assignment Example | Topics and Well Written Essays - 250 words - 2

Abstract - Assignment Example This wall provided a platform in which most artists created their art with the main aim of communicating. The street art in Germany, Berlin to be precise, went on after the wall was pulled down in the year 1989 when Germany was reunited again (Visconti et al., 520). Street art has been seen to have a large influence on both political and social cultures of people all over. For instance, artwork in San Francisco, worked a lot for the people by communicating with both leaders and society. It was used by people in San Francisco to struggle of peace movements, gay rights, and the horrors of capitalism. At the same time, the artwork in both the middle class, underprivileged and wealthy neighbourhoods, which always acts as a reminder for equality throughout social classes (Dickens, 70). Art work in Berlin, paid a lot more over the time when there was oppressive and the country was separated into two, street art, worked as the voice of the people without much rebellion and did not all go in vain, it led to Germany being reunified. At the same time, these artworks serves as the best custodian of the historical revolutions Germany has gone through (Riggle,